Selling Concept: Nature and Role in Marketing Explained
In the realm of business and marketing, understanding different philosophies and approaches to selling is crucial. One foundational approach is the Selling Concept, which has shaped many sales-driven organizations…
Sales Funnel to Conceptual Selling: A Complete Guide for Modern Sales Teams
Introduction: From Funnels to Foundations In today’s dynamic and hyper-aware market, traditional sales techniques are quickly losing ground. Clients no longer want to be “sold to”—they want to understand the…
Event Management Concept Selling: Bright Future & Market Demand in India
Event management in India has transformed from mere logistical support to a sophisticated, concept-driven industry. The days when event planners simply arranged venues and catering are long gone. Today,…
Marketing Concept vs Selling Concept: What’s Best for Growth?
Two Paths to Revenue—Which One Builds Long-Term Growth? When it comes to driving business success, two concepts dominate the sales and marketing landscape: The Selling Concept and The Marketing…
Spin Selling & Concept Selling: Top Frameworks for Sales Success
In the fast-evolving world of sales, the frameworks you choose can make or break your success. Two powerful approaches stand out for their effectiveness and adaptability: SPIN Selling and Concept…
Product vs Concept Selling: What Works Best in Today’s Market?
In the ever-evolving marketplace, the art of selling has undergone a seismic shift. Once dominated by simple product pitching, today’s sales landscape now favors deeper engagement, strategic alignment, and value-driven…