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Intro: Jab “No” Sunna Pade, Toh Kya Karein?
Sales ka field bada hi interesting hai. Kabhi “Yes” milta hai, toh lagta hai duniya jeet li. Par jab baar-baar “No” sunne ko milta hai, toh confidence hil jata hai. Par sochiye – agar aapko har deal mil jati, toh sales ka maza hi kya hota?
Is blog mein hum baat karenge: Sales rejection kyun hota hai? Kya common mistakes hoti hain? Real-life examples jahan logon ne rejection se sikha aur success hasil ki. Aur sabse important – rejection ko kaise accept karke apni strategy ko better banayein.
1. Sabse Badi Galti: Customer Ko Samjhe Bina Pitch Karna
🤦 गलती: Ham apna product leke jaate hain aur customer pe thopne lagte hain. Bina jaane ki unko sach mein chahiye kya?
Live Example (2025): Anjali, ek insurance advisor from Lucknow, har kisi ko same policy pitch karti thi. Ek din ek young IT employee ne kaha, “Didi mujhe retirement plan nahi, health insurance chahiye!” Tab samajh aaya – “Client ki need samjhe bina pitch karna, rejection ke liye invite bhejna hai.” Tip: हर client अलग होता है। Unki life stage, financial goal, aur pain points ko samajhna जरूरी है. Tailored pitch banao.
2. Lack of Follow-Up: Pehle Milke Chup Ho Gaye?
Sales ek baar ka game nahi hai. Follow-up ek art hai.
🤷♂️ गलती: Salesperson ek baar milta hai, brochure deta hai aur phir disappear ho jata hai.
Live Example (2024): Ahmedabad ke Vikrant ne 200 leads collect ki thi during an expo. Par sirf 5 ko follow-up kiya. Out of those 5, 2 ne deal close ki. Sochne wali baat hai – agar 200 ko karta? Tip: ⏰ CRM tools ka use karo. WhatsApp reminder bhejo. Ek simple call bhi impact daal sakti hai.
3. Product Knowledge Ka Lack – Khud Hi Confuse?
Agar aapko khud apne product ki details nahi pata, toh client pe trust kaise ayega?
😬 गलती: FAQs ka answer nahi pata, ya product ke benefits explain nahi kar paate.
Live Example (2023): Delhi ke retail sales rep Rahul se ek client ne poocha, “Is washing machine mein inverter motor hai?” Rahul ne bola, “Mujhe confirm karna padega.” Client ne turant Amazon se kharid liya. Tip: Product ka A to Z yaad rakho. Demos practice karo. Aur hamesha latest updates ke saath updated raho.
4. Wrong Target Audience Ko Approach Karna
Agar wrong person ko product bechne jaoge, toh rejection to pakka hai.
🤷♀️ गलती: B2B product ko students ko pitch karna, ya luxury service ko lower-income group ko dikhana.
Live Example (2025): Pune ka ek SaaS startup apne business tool ko individual freelancers ko pitch kar raha tha. Sales nahi ho rahi thi. Jab unhone SMEs ko target kiya, tab jaake results aaye. Tip: 🎯 Use customer persona. Age, income, location, interest – sab dekhke approach banao.
5. Overpromising and Underdelivering
Bohot zyada vaade kar dena aur baad mein pura na kar paana – trust ka the end.
😓 गलती: “Sir, ye policy aapko double return degi!” Jab waise nahi hua, toh negative review bhi mil gaya.
Live Example (2024): Hyderabad ke health supplement seller ne promise kiya ki “1 month mein weight loss guarantee.” Jab client ne result nahi dekha, complaint file kar diya. Tip: Jo sach hai wahi bolo. Honesty se trust banta hai. Aur trust se sale.
6. Lack of Listening Skills
Client kya keh raha hai, us par dhyan hi nahi dete.
🧏 गलती: Apni script bolte jaate hain, bina client ki baat sune.
Live Example: Mumbai ke Rohan ne ek busy CA ko 10 minute ka product presentation de diya. Client ne bola: “Bhai, mujhe sirf summary chahiye thi.” Deal gayi haath se. Tip: Client ko bolne do. Note karo. Phir relevant reply do. Listening > Talking.
7. Attitude Problem – Overconfidence Ya Low Confidence
Dono hi sales ko damage karte hain.
🙄 गलती: Kuch log overconfident hote hain, kuch log nervous. Client dono ko judge kar leta hai.
Live Example: Noida ke startup founder ko ek salesperson ne aise pitch kiya jaise “Aapko to lena hi padega.” Founder ne bola – “Mujhe aapki need nahi, mujhe meri need chahiye.” Tip: Confidence dikhayein, arrogance nahi. Nervous feel ho, toh pehle rehearse karein.
8. Market Competition and Timing
Kahi baar problem aap mein nahi, market conditions mein hoti hai.
💼 उदाहरण: Festive season mein sab discount dete hain, aapka product costly lagta hai.
Live Example (2023 Diwali): Bangalore ke Shivam ka gifting business chala nahi kyunki Amazon aur Flipkart ne heavy offers launch kar diye. Customers ne bola – “Wahin se le lete hain.” Tip: USP dikhayein. Service, speed, ya personalization se differentiate karein.
9. Poor Communication Skills
Language, tone, ya message unclear ho toh deal slip ho jati hai.
🗣️ गलती: Presentation mein grammar galti, email ka tone rude, ya unclear benefit explain karna.
Live Example: One real estate agent ne email mein likha, “We might deliver in 8-10 months if possible.” “Might” ne confidence hi hila diya. Client ne trust nahi kiya. Tip: Clear aur positive communication karo. Writing aur speaking – dono improve karo.
10. Rejection is Inevitable – But Don’t Take It Personally
Har “No” aapke against nahi hota. Ho sakta hai client ki priority alag ho. Live Example: Rekha, a network marketing professional, ko 50 logon ne mana kiya. Par jab 1-2 client ready hue, tab unhi ke through referral ka chain ban gaya. Tip: Apni energy ko next pitch pe lagao. Learn, tweak, repeat.
Final Tips to Handle Sales Rejection Like a Pro
🔄 Review Every “No” – Har rejection ke baad sochiye – “Kya galat hua?” 🧘 Stay Mentally Strong – Rejection means growth. 📈 Keep Learning – Market change hoti hai. Aap bhi evolve ho. 🛠️ Use Tools – CRM, analytics, feedback surveys – sab ka use karo. 🤝 Ask for Feedback – Jab deal fail ho, client se politely reason pucho. Kabhi-kabhi priceless info milta hai.
Motivational Quote by KUNDAN RANJAN TIWARY
“Sales mein har ‘No’ ek naya ‘Yes’ seekhne ka raasta hota hai. Har baar nahi milti jeet, par har haar kuch sikhati hai.” — Kundan Ranjan Tiwary, Founder – SalesLiftUp
Conclusion: Rejection Ko Apna Guru Banao
Aakhir mein, sales rejection ek challenge nahi, ek opportunity hai. Aap jitna reject hote hain, utni hi clarity milti hai ki sahi customer kaun hai, aur kaise deal close ki ja sakti hai. Apne sales journey ko uplift karne ke liye, visit karo www.salesliftup.com – jahan har salesperson ko milti hai motivation, strategy aur success ke tools.
Kya aapko bhi rejection face karna pada hai? Niche comment mein apna experience zaroor likhiye. Let’s learn and grow together! 💬👇
